This time, it decided it does not want to provide the entire storefront. This program has been sunset years ago, and Amazon is now back for another bite at the apple. You need more than just a few benefits to attract merchants - you need what's called a "burning platform." Read more about my thoughts on Amazon’s Buy With Prime announcement here.Īmazon used to have a program called Amazon Webstores. There is still some question to be answered regarding how Amazon can take full advantage of Buy With Prime. More so than Amazon Pay (just a button), Buy With Prime is a hook into Amazon's marketing, payments, and fulfillment ecosystem. In terms of features, while Amazon Buy With Prime just launched, it's different from most other "features" or plugins. Initially, Buy With Prime was an invitation only platform for merchants using Fulfillment by Amazon (FBA).
This increases the value of a Prime membership by offering fast, free shipping, a seamless checkout experience, and free returns to participating merchants. Amazon introduced Buy With Prime as a way for shoppers and merchants to extend their Prime benefits to their own online stores.
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